Generating Leads with SEO: Our B2B Case Study
Founder, Mura Digital
Updated: November 16, 2023
Published: November 15, 2023
Of all the digital marketing channels to choose from, SEO stands as the most effective residual/passive lead generation method for B2B companies.
Understanding the nuances of B2B SEO isn’t just about statistics or theories — it’s about results.
We like to put our money where our mouth is, so we took a deep dive into our very own B2B business to provide you with a real-world SEO case study. In this short article we’ll dissect our own website to show how a well-executed strategy can deliver consistent and profitable results.
How We Unlocked Growth and Made Google Love Us
Case Study: muradigital.com
Length: 6 Months
Phase 1: Refining the SEO Strategy
- Keyword Optimization: Extensive keyword research was performed to pinpoint high-value, city-specific keywords that are crucial to our B2B goals.
- Competitor Analysis: We analyzed our competition to identify opportunities for differentiation and to capture market share.
Here’s a list of our highest ranking keywords – all extremely relevant to our business and services.
Phase 2: Technical SEO Enhancements
- Website Optimization: We boosted site performance, improved mobile responsiveness and addressed technical discrepancies like broken links or un-optimized images.
- On-Page SEO: Meta tags, headers, and internal link structures were optimized for better user experience and search engine visibility. We specifically targeted commercial and transactional longtail keywords.
Phase 3: SEO Landing Pages
- Quality Content Creation: We published high quality content that thoroughly addressed each target keyword and search query, industry trends, solutions, and the specific pain points of potential clients in each of our landing pages.
- Regular Publishing: We established a consistent publishing schedule, drilling down on a specific niche/topic. We would publish 2-3 high quality SEO landing pages per month.
Phase 4: Building Authority
- Link Building: At the time of this writing, we have over 130 backlinks and have never paid for a single one of them. We wanted to prove that you absolutely can get natural backlinks and organic traffic without paying random sites for citations.
The Results: Impressions, Clicks, Leads, Sales
After a dedicated six-month campaign, the results are clear:
~ 80 monthly website visitors with high intent
- Organic Traffic: Notable growth in organic search traffic.
- Lead Generation: A significant uptick in high-quality lead acquisition.
- Keyword Rankings: Marked improvement in rankings for key terms, especially those crucial for local searches in the Chicago area.
- Domain Authority: An increase in domain authority through organic link-building efforts.
Key Takeaways from the B2B SEO Case Study
- Customized SEO Strategy: B2B SEO necessitates a strategy that’s bespoke to the industry’s demands and the users’ search intents.
- High Quality Content is King: Engaging, informative content that meets the audience’s needs is indispensable.
- Ongoing Optimization: Continuous optimization is critical in the face of ever-changing search algorithms and market dynamics.
Author's Notes
This is our attempt to write our own case study and success story in the B2B SEO playbook – providing you, the readers, with complete transparency in our results.
What I’ve found a little funny about other companies offering SEO services is their own keyword rankings.
I always wondered how they could land SEO clients when their own SEO was essentially nonexistent…
I knew that the Mura Digital website had to be an example of our work. While these numbers aren’t blindingly impressive, up until recently, we’ve mostly worked with B2C businesses that sell high ticket services – so we had no specific B2B case study.
We had to be our own case study, and we had to start from scratch. Zero organic traffic.
We’ve had this domain since 2019, but didn’t really do any SEO on it until 2023 because we relied more on paid ads to generate leads. It was easier and faster. We made the decision to focus more on organic traffic for a myriad of reasons.
We rolled up our sleeves and fixed up some technical SEO issues, spiced up our content strategy and naturally built a solid backlink profile that’s the real deal. We have over 130 backlinks without paying for a single one.
Our high quality SEO landing pages totally revolutionized our online presence and the leads just started rolling in… very slowly at first, but the frequency and quality of them are increasing every single month.
Our journey just goes to show that with a little persistence and a willingness to evolve, you can still stand out in the B2B crowd.
We’re living proof that you can dominate the B2B lead generation game with SEO, even when the market’s as tough as it gets. All you need is the right plan and effective execution.
Founder, Mura Digital
Updated: September 29, 2023
Published: September 28, 2023
